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MGM, Yahoo Sports agree sports betting partnership

Verizon Media-owned Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts.

Under the multi-year partnership, Yahoo Sports, which boasts 60 million monthly users, will launch real-money sports betting on its app in regulated US states next month, with all transactions to take place on the BetMGM online sports betting and gaming app. MGM will share a portion of the revenue generated from bettors referred by Yahoo Sports with the sports media platform.

In other states, users will be referred to either free-to-play games or fantasy-style content that MGM and Yahoo Sports will develop as part of their partnership. Yahoo’s own fantasy spots product is included in the partnership between its owner and MGM.

“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce. At Verizon Media we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible,” said Guru Gowrappan, CEO of Yahoo Sports owner Verizon Media.

“Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans,” added MGM Resorts CEO Jim Murren.

The partnership will feature a wide variety of global sports, including the NBA, NFL, NHL, football, college sports, baseball, golf and tennis.

“As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA. By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games,” said NBA commissioner Adam Silver.

The BetMGM app was created as a result of MGM’s partnership with Isle of Man-based gambling group GVC Holdings. The casino operator and the multi-brand gambling giant announced last year that they have agreed to form the Roar Digital joint venture that would represent the two companies’ collective effort to tap into the nascent US sports betting market.

The BetMGM app first became available in Nevada and was launched in September in New Jersey as a revamped and rebranded version of MGM’s original online gaming product PlayMGM.

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