NetEnt enters UK land-based platforms with Blueprint partnership

Leading supplier NetEnt inked a deal with Blueprint Gaming that will allow its games to be provided by land-based operators in the UK. According to the agreement Blueprint will launch NetEnt slots portfolio across its network of retail slot machines in bingo halls, arcades, pubs and licenced betting offices in the UK.

NetEnt continues to expand, since the acquisition of Red Tiger Gaming in September 2019 and the launch of NetEnt Connect content aggregation platform in December 2019.

NetEnt Chief Strategy Officer Andy Whitworth, said on the agreement: “This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK and we are delighted to expand our reach with them.”