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NordicBet and the Divisionsforeningen have agreed to extend their partnership, meaning that NordicBet will remain as the name sponsor of the second football tier league in Denmark. Thus called the series will continue to be the NordicBet Liga when the 2022/23 season kicks off on Friday 22 July.
After a very exciting 2021/22 season, NordicBet has decided to extend the collaboration with the Divisional Association in Denmark. Vejle Boldklub and SonderjyskE from 3F Superliga as well as Naestved and Hillerod from the 2nd Division are new arrivals in the league, and together with the eight other clubs they form in the coming season, second league in Denmark – NordicBet Liga, which begins in the weekend.
“NordicBet has been a strong partner with Danish football since the spring of 2017, so it is a dedicated and stable partner, which is now being extended to the great joy of the clubs and The Divisional Association of Denmark. We are delighted that NordicBet is ready for another season in the country second best football series,” said the director of the Divisional Association, Claus Thomsen.
NordicBet is an online betting company that can be found in all Nordic countries. Besides the name sponsorship for the league, NordicBet will be responsible for a number of activities during the season that have aimed at bringing the fans even closer to the clubs. The activities will be announced during the race of the season and will, among other things, consist of exclusive interviews that will be made up NordicBet’s website, as well as events at the various stations.
At NordicBet, there is also great satisfaction in continuing the collaboration next season. “We are very happy to strengthen the cooperation with the Divisional Association year after year and to continue our support for all the clubs. With our strong commitment, we will increase the coverage of the league with new and exciting measures, for the benefit of all us football-loving Danes” added Ronni Hartvig, commercial director of Betsson Group, which is behind NordicBet.
