Novibet signs major content deal with Highlight Games

Greek and UK operator Novibet announced a partnership deal with Highlight Games. Under the agreement it will air its premium games, including Soccerbet and NBA Last 60, on Novibet’s channels.

Highlight Games’ Co-CEO Steven Holmes commented on the agreement: “I’m delighted to announce this milestone in Highlight Games’ 2021 roadmap. Maximising opportunities in the Greek market has long been a strategic priority for our business, and it is fantastic to see this being realised as we introduce our transformative video virtual sports to Novibet’s online and mobile channels.  SOCCERBET continues to perform outstandingly in the Italian market and we look forward to replicating this success and transforming the virtual sports landscape in Greece, as we have already done in Italy”.

Novibet’s Business Development Manager Dimitris Argyriou confirmed: ‘Novibet is thrilled to be the first operator to bring Highlight Games’ premium content to players in Greece. Featuring genuine archive footage from the Greek Super League, SOCCERBET will undoubtedly capture the imagination of players, as they enjoy revisiting the greatest goals and action from the nation’s favourite sport 24/7. It is our main priority to constantly exceed our customers’ expectations and to stay ahead of the gaming trends. To innovate, to listen to our members and at the end of the day to provide them with the most personalized, and memorable gaming experience that they are asking for”.

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