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Legendary Italian football club ACF Fiorentina announced a new regional sponsorship deal with sports betting operator OlyBet, which will make OlyBet the Viola’s Official Regional Betting Partner in Europe. The leading operator in the Baltics is also an official partner of the US Hockey League NHL and the NBA, while acts as official sponsor of many leading European sports clubs, athletes and entertainers.
Fiorentina’s General Manager Giuseppe Barone commented on the deal: “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one. I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level”.
Olympic Entertainment Group and OlyBet Group Chairman and CEO Corey Plummer added:
“We are very excited to begin this partnership with Fiorentina, its leadership, its players and most importantly, the fans. Fiorentina has a long tradition and strong ambitions for the future. The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe. A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership”.
