Optibet adds eSports betting with EveryMatrix deal

The leading sports betting and casino brand in the Baltics Optibet, launched its eSports betting section thanks to a new partnership deal with EveryMatrix and its OddsMatrix Esports Services, which was launched a year ago and now is offering 55,000+ monthly events, 50,000+ live events, across 22 titles, with streaming available for 95% of all major live matches and a vast range of specialised betting markets specific to esports.

Optibet’s Head of Betting Daniel Belozetsev commented: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games. We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities”.

EveryMatrix’ Group CCO Stian Hornsletten added: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”

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