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UK’s largest independent betting brand Betfred announced a content deal with leading aggregator and gaming content provider Pariplay. Under the deal Pariplay’s extensive gaming portfolio of more than 100 slots and games will be available for Betfred’s clients.
Pariplay’s Chief Commercial Officer Christine Lewis said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred. The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”
Betfred’s Head of eGaming Andy Horne added: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”
