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DraftKings has signed a multi-year content and marketing relationship with the PGA Tour to become the first official daily fantasy game (DFS) of the professional golf tournament organiser.
The PGA Tour DraftKings Fantasy Golf series of contests will feature several competitions, including ‘classic’ format where fans draft a six-player fantasy roster each week.
“We are excited to partner with DraftKings, an industry leader in innovation and fan engagement, in this groundbreaking step for the PGA Tour. The partnership with DraftKings provides the tour with a unique opportunity to innovate in a new industry and to further engage our fans,” said Luis Goicouria, PGA Tour senior vice president media.
DraftKings will also run ‘showdown’ contests, which require players to compile a team of six while staying under the designated salary cap for a single round of a tournament.
Players can compete with other fans or in private, fully customisable contests with friends and colleagues, with DraftKings and PGA Tour to offer a range of cash and golf-themed prizes.
The deal, which begins this week with the tour’s WGC-FedEx St. Jude Invitational, comes months after the PGA Tour loosened restrictions on gambling and liquor company endorsements. Previously, the tour had prohibited players from competing in paid DFS games involving golf, or endorsing DFS companies.
