Pinnacle partners with Askott Entertainment

The Vancouver-based company Askott Entertainment, which is behind esports igaming platform Chameleon Gaming, and online gambling operator Pinnacle entered into a strategic partnership. Pinnacle will provide its trading and risk management services to the platform supporting Askott’s ongoing development of the betting technology.

Chameleon Gaming offers currently to its clients esports betting, streamer betting and esports fantasy games, while soon there will be also casino games on offer.

Pinnacle trading director Marco Blume commented on the deal: “We have worked closely with Askott on the development of our new API and are happy to transform this pilot project into a long-term partnership. Askott combines the best of passion for esports, tech and igaming and we are happy that our product can be used to enhance their offering.”

Askott’s CEO Scott Burton added: “We believe the only way to innovate in this sector is to have control over the value chain and be vertically integrated. It is our goal to become an integrated one-stop shop for people who want to launch brands targeting the audience of tomorrow.”

While Askott’s chief product officer and chief commercial officer Ben Bradtke said: “Having Pinnacle as a partner to support its fixed-odds offering would guarantee a level of operational excellence that is needed in this young market to create commercial value for our clients”.

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