Playson boosts European presence following BalkanBet partnership deal

Premium casino content supplier Playson inked a new partnership deal to provide its tier-one content to the rapidly expanding operator BalkanBet. Following the deal BalkanBet will introduce its Serbia-based players to a collection of Playson ’s most recent releases, including the highly immersive Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

The operator is also set to benefit from the supplier’s cutting-edge suite of integration-free engagement tools, including Cash Blast and Reel of Fortune, which have been proven to significantly increase player retention. As highlighted in Playson’s new brand identity announcement, this deal will reinforce the company’s ambitions to bring the Playson experience to more players across the world.

Playson’s Sales Director Blanka Homor commented on the deal: “We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion. We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”

BalkanBet’s  Head of Casino Dejan Tasić confirmed: “Playson is a dynamic game developer with a track-record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with BalkanBet. Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”