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A strategic partnership between two giants of the iGaming industry, Novomatic’s Greentube and Playtech, is targeting to increase global success for both companies. Classic Greentube games will go live through Playtech’s aggregator, including popular titles like Book of Ra deluxe and Lucky Lady’s Charm deluxe.
From this agreement Playtech will see it’s customers getting access to modern smash-hits including Diamond Link: Mighty Elephant and Cash Connection Charming Lady, while from the other side Greentube’s games portfolio will get global recognition since initially it will be available in Poland, Spain and the UK, extending the supplier’s reach in Europe, as well as in Mexico. It seems like a win-win deal.
Chief Games Officer at Greentube Michael Bauer commented on the partnership: “Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets. We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”
Playtech’s COO Shimon Akad, added: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”
