Playtech swallowed BetBuddy

Leader in the field of innovative game development for online casinos Playtech announced the purchase of BetBuddy, a company specializing in analytics of a responsible game.

Playtech’s strategy is based on the acquisition of additional technologies that expand the range of software capabilities offered by the company. Head of Regulatory and Compliance with Playtech standards Ian Ince, commented on the deal:

“BetBuddy is a leading company focused exclusively on developing the Responsible Gambling solution. The strength of the product, the knowledge and experience that their team will bring, are unrivaled. We are pleased with this acquisition and welcome BetBuddy to the Playtech family”.

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