Playtech takes Virtual Sports live with Danske Spil

Denmark’s national lottery Danske Spil announced a partnership deal with leading iGaming supplier Playtech. Under the agreement Danske Spil will integrate Playtech’s virtual sports portfolio of eight leading titles, spanning football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.

Recognised as a key player favourite during last year’s absence of live sport, Playtech’s virtual games were created after a year-long process of advanced motion capture filming in the UK, and has established itself as a must-have revenue and engagement driver for 2021.

Note that Playtech’s virtual sports products have already launched across GVC, OPAP and MansionBet’s online networks in 2020. 

Danske Lotteri Spil A/S CEO Pernille Mehl commented on the deal: “We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business”.

Playtech Sports’ Director of Virtual Sports, Richard Andrew commented on the company’s latest partnership: “We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.

We’re thrilled to offer the industry’s most exciting simulation of live sports available with our latest collaboration. Danske Spil have customised the product specifically for their Danish players and we have no doubt it will prove to be a strong revenue driver and a firm player favourite.” 

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