Pragmatic Play set for further East.European growth with Enlabs deal

Leading online games supplier and content aggregator Pragmatic Play inked a new partnership deal with Optibet and other brands of the global sports-betting, gaming and interactive entertainment group Entain. Under the deal Pragmatic Play will offer its Live Casino games suite, including titles such as including ONE Blackjack, Mega Roulette, and Pragmatic Play’s two-card version of baccarat, Dragon Tiger, to the Baltics and Nordics Optibet operator. 

Pragmatic Play’s partnership with Entain, a group that recently acquired Enlabs increasing its market share.

Pragmatic Play’s Vice President of Belgrade Operations Marko Ilic commented: “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner. Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued Live Casino products, and we expect them to go down a treat with its customers.

Enlabs CPO Chris Davis added: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live Casino is hugely popular with our customers and these products will be an asset in our portfolio.”