A strategic deal was signed by Asia’s leading games distributor Qtech and casino games developer Woohoo Games, which offers products targeted for India. According to the deal Woohoo Games’ products, including timeless classics, such as Andar Bahar and Teen Patti, alongside exciting new RNG additions like Cricket Kings, will be available to QTech Games’ platform.
Ulf Norder, CCO at QTech Games, commented on the agreement: “Many studios and operators have tried to implement their own Asian strategy but underestimated the time it takes to build relationships in this nuanced part of the world. However, Woohoo Games’ product perfectly aligns with our own expertise in India, so it’s been a welcome and effortless collaboration. Like us, Woohoo have adopted a modern RNG methodology, prioritising mobile games that maximise any user interface’s real-estate in an efficient, uncluttered fashion. This wise move speaks to India’s huge population of 1.4 billion, near universal access to 4G, and dropping costs for smartphones and the internet
Woohoo Games’ Head of Business Development, Ed Whittington, added: “QTech Games is blazing a trail across Asia and the unfolding Indian market, where everyone wants a piece of the pie. We can’t wait to see how our games connect with different and diverse audience sets across the biggest continent whose patchwork quilt of diversity is particularly pronounced. Woohoo has a proven pitch in India’s bustling bazaar, becoming one of the most promising RNG games providers in the region with popular table games and a raft of progressive slots whose volatility variance and multiplier mechanics make for improved gameplay and digital hangtime for all players. We’re always refining and adding new games, and have plenty more in the pipeline over the coming 12 months. This partnership builds more momentum behind our expansion strategy and we look forward to seeing how our games perform across numerous new regions.”Follow us on