SCCG Management and Bettorlogic announce partnership to bring Sportsbook Solutions to the US market

Tuesday 21st January 2020 – Bettorlogic, the leading betting analytics software company, has partnered with SCCG Management to make its strategic Sportsbook technologies available to US sportsbook operators.

This deal enables US operators to gain access to Bettorlogic’s diverse portfolio of products which are all designed to enhance betting experiences. Bettorlogic has developed a highly customizable technology platform to deliver strong results for sportsbooks operating in an increasingly competitive market.

US sportsbooks can now benefit from Bettorlogic’s expert customer profiling, CRM, marketing, and other technologies, which help operators to understand customers better. The US market represents a massive opportunity for operators who play it the right way. Understanding consumer behaviour is the best way to realise the US potential as regulation continues and then adapting the sportsbook offering for what bettors actually want.

Andrew Dagnall, Bettorlogic CEO and Founder, said, “The US market is only just starting to take off and we’re excited to sign an agreement with Stephen Crystal and the SCCG team. Our products will enable sportsbooks to offer a bespoke experience and shape the offering to significantly increase player engagement.”  

Stephen Crystal, SCCG Management’s Managing Partner, followed, “The story surrounding the company’s technology pillars, bettortech, betpropensity, and bettorlogic is, in my opinion, highly compelling, and checks the boxes that I look for, as an operator and investor. Are the Bettorlogic technology solutions a strategic advantage for operators? Yes. Do they add strong business and customer value, in equal measure? Yes. Are the tools highly configurable, giving operators direct control and ownership over their businesses and the way they need to operate? Yes. It’s compelling, high value, and we are looking forward to working with Bettorlogic as they expand into the growing US sportsbook market.”


Founded by CEO, Andrew Dagnall, in 2004 as StatsOnSport and rebranded as Bettorlogic in 2009, when Andrew Black co-founder of Betfair became the major shareholder. Bettorlogic builds products that create compelling reasons for their customers to have a bet. Supporting this fundamental goal are CRM, Marketing, and Risk Management tools, and an Engine for personalized displays. Since then, the company has won several awards, including EGR Innovation in Sports Betting 2014, CV Magazine 2017 Innovation in Production, and was recently listed in the 2018 Silicon Review as one of the Top 50 fastest-growing companies.


SCCG specializes in investment in and development of worldwide brands, representation before governmental agencies for complex regulatory matters, intellectual property, and strategic business development within international, land-based casino, internet gambling, gaming, esports, and entertainment markets.

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