Scientific Games new James Bond 007 branded games off to a blockbuster start

Scientific Games announced that a total of 22 US and international lotteries are launching its new JAMES BOND 007 licensed games. Scientific Games is the world’s largest provider of lottery instant games, which currently has more than 100 licensed brands for lottery, digital, social and casino games.

The lottery games coincide with the 25 James Bond film, No Time To Die, to be released in theatres globally starting April 2, 2020 in the UK. First to launch JAMES BOND 007 games were lotteries in Massachusetts, Maine, Pennsylvania, Israel and Switzerland.

Thus far, three lotteries will sell the JAMES BOND 007 games to players both in retail stores and online/mobile. With over $43 million in retail sales in 19 weeks, the Massachusetts Lottery’s $5 (USD) JAMES BOND 007 game sold out and Lottery officials said the game performed very well.

Ed Farley, Chief Marketing Ofcer for the Massachusetts Lottery, said, “The Mass Lottery is very selective with licensed games, but JAMES BOND 007 tested strongly in focus groups across a wide range of our players. We were confident that Scientific Games’ elegant design of the ticket, the $1 million top instant prize, and the added thrill of the second-chance experience in Las Vegas, would collectively make this a very appealing and successful game.”

Scientic Games created the lottery industry’s first linked instant game in 2007 and has continued innovating once-in-a-lifetime winner experiences for lottery players.

Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games, added, “We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientic Games understands how to connect players with the lottery brand and with brands like JAMES  BOND 007 in relevant and memorable ways.”

Scientific Games presented the last decade eight linked game blockbusters, which became among the top-sellers with lottery players.

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