A couple of weeks after the announcement of the cooperation between Betfred and the Colorado-based Saratoga Casino, the UK sports betting company continues its US “invasion” announcing the partnership with Scientific Games to provide digital sports betting solutions in Pennsylvania.
More specific Betfred have chosen Scientific Games as their technology provider to launch retail solutions at Wind Creek Casino in Bethlehem, Pennsylvania in the first half of 2020 as part of Betfred’s recently announced partnership with the property.
Betfred and Scientific Games plan to launch digital sports betting for Pennsylvania bettors. Betfred has been established since 1967 and is one of the biggest sports betting brands in the United Kingdom with over 1500 retail outlets and a leading online platform.
It has recently expanded in to the US market with Betfred USA Sports, which is part of the Betfred Group, and is looking to build relationships with gambling establishments as more US states continue to legalize sports betting and online gambling.
Group COO at Betfred Mark Stebbings commented: “Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports™ provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”
Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “Betfred is one of the UK’s top-performing bookmakers, and their move into the U.S. will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its U.S. presence with our maximum reliability, scalability, and performance.
Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape. Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the U.S. with this customer-oriented approach.”Follow us on