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Scout Gaming pens Expressen deal

Stockholm-listed Scout Gaming Group has agreed a deal to provide its fantasy sports platform to Swedish publishing house Expressen, part of Bonnier Media.

Expressen will gain access to a number of sports and is expected to launch during 2019.

“That Expressen, which is one of the leading media houses in Sweden, chooses to offer fantasy sports to its readers through our platform indicates that interest for fantasy sports in Sweden is increasing,” said Scout Gaming chief executive Andreas Ternstrom. “The fact that we are chosen as the preferred supplier confirms our ambition to be the leading supplier within the area.”

The Expressen website generates over 500 million page views per month, primarily via mobile devices. Its readership is 51 per cent male in the 30-65 age range.

“The fantasy sports platform we now receive from Scout Gaming allows us to expand our offering within our subscription service Expressen Premium for all sports-interested readers who so far signed up for a subscription,” added Expressen Premium commercial manager Dan Edstrom.

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