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Online gambling operator Sky Bet presented a new option «Group Bets», which seeks to meet changing customer expectations across its desktop and mobile platforms.
New function enables a number of friends to create a group and build a «Group Bets» accumulator, whereby each member makes a selection for the bet. Each member can place the group bet into their own Sky Bet account and make a wager, with the option to modify the accumulator if they so wish before placing a bet.
“The idea of Group Bets came through the internal CoLab project that we ran earlier this year. We then tested it with customers and found that a large number were already doing this with their friends either physically when together or digitally through messenger apps. We identified a number of pain points though in what they’re currently doing and established that we could address a large number of those with Group Bets”, – said Andy Evans, principal product manager, Sky Bet.
