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Leading platform and software provider SoftSwiss announced a franchise licensing agreement with top online casino games developer and supplier Yggdrasil. According to the agreement which will start on August 18th, SoftSwiss to take full control of Yggdrasil content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games across its established network of partners.
Also SoftSwiss will be able to globally collaborate with other Yggdrasil Franchisees such as Azure Tech, Flow Gaming and Soft Gamings. To date, the SoftSwiss Game Aggregator’s partnership network is around 60 game providers with over 10,000 games to choose from.
Head of Publishing at Yggdrasil Bjorn Krantz commented on the deal:“SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.
As our Franchisee network continues to grow, the model amplifies the value for partners. The franchise enables them to take full control of their iGaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology. The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase returns for all parties.”
SoftSwiss’ CCO Max Trafimovich, added: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.
By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
