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SportCaller boosts retention with new William Hill-Racing Post partnership

SportCaller, the free-to-play sports-game specialist, and William Hill have announced a deal with Racing Post to raise the profile of one of their flagship games, Lucky7, and optimise its penetration among Racing Post’s ever-expanding audience.

William Hill’s affiliate team was instrumental in putting this premium partnership in place as a means of driving acquisition within a targeted, fertile base of racing fans.

This easy-to-integrate game was initially rolled out in 2017 in conjunction with William Hill, where it provably accelerated account acquisition and increased betting activity for clients. Lucky7 now aims to repeat the feat, leveraging its core retention strengths across all Racing Post’s digital services.

Lucky7 has been customised by SportCaller to drive retention across all platforms, boosting the user experience on a sport which historically has a huge impact on UK revenues. This free-to-play game is available via desktop and mobile, and also as an app via Google Play and the App Store.

In a largely standardised landscape for sign-up offers and bonuses, SportCaller are offering a third way to enhance recruitment, reactivation and retention through deep player engagement.

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