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Soccer management simulator, produced by Sports Interactive, interested SportPesa and the Kenyans operator decided to become an official partner of Football Manager, having signed a contract for five years.
As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations, and content will appear on the growing social channels of the operator.
SportPesa has already partner relations with two teams of the English Premier League “Everton” and “Arsenal” and has a sponsorship contract with the Spanish LaLiga.
“We have a number of common values with Sports Interactive – a passion for innovation, a duty for social responsibility and a deep love for football for beginners. We admire the work that Sports Interactive has done with charitable organizations such as War Child and we look forward to working with our new partners on similar projects throughout our partnership”, – said Sean Simmonds, Marketing Manager of SportPesa.
