Sportradar and Formula 1 to launch in-race betting

Leading sports data and information provider Sportradar and the world’s most prestigious motor racing competition Formula 1 launched in-race betting for the 2020 season, which starts this weekend.

As part of the deal, Sportradar’s Live Odds team have utilized never before released historical F1 data to create new Live Odds models set to be launched ahead of the 2020 season at the Australian Grand Prix in Albert Park. Using the exclusive data that F1 have made available, Sportradar will initially offer around 20 unique markets during qualifying and on race day.

Adam Crothers, head of digital media rights at Formula 1, commented: “We are very excited to be working with Sportradar who are world leaders in data distribution and share our passion to make F1 a significant player in this field. We believe this partnership will provide our fans with yet another platform to engage with the races in a manner that hasn’t been possible until now as we head into another exciting year of racing. For a long time now our sport has been synonymous with data as it is such a key component of F1, and this agreement will allow us to bring that data to life through Sportradar’s exciting in-race betting offering which is set to expand throughout the season.”

Sportradar’s managing director for sports partnerships David Lampitt, pointed out the opportunity this agreement creates to increase engagement among Formula 1 fans. “Formula 1 is one of the world’s most recognised sports brands with unique commercial opportunities that continue to expand. Introducing live in-race betting opportunities is a starting point to unlocking those opportunities and increasing interest and engagement amongst fans worldwide.”

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