Top global sports technology company Sportradar announced a new partnership with the International Hockey Federation (FIH). Under the deal Sportradar will serve as hockey’s world governing body’s exclusive betting and gaming data rights partner until the end of the 2029/30 season.
The partnership will see Sportradar gather and share betting data from all FIH competitions globally for the next nine years. Also, Sportradar will supply the FIH with a customized Competition Management tool to help them better manage their competitions and statistics. The platform, which is simple and straightforward to use, will be tailored to fit the FIH’s rules and regulations and will aid in the management of competitions, match outcomes, player statistics, rankings, and much more. All FIH member associations, including continental and national associations, will have access to the Competition Management portal.
Sportradar’s Chief Commercial Officer and Regional CEO APAC Ed Blonk commented: “Sportradar’s expertise in leveraging the power of sports data will allow us to create bespoke solutions for FIH that will help to elevate the profile of hockey and enable the continued growth of the game. We look forward to collaborating with FIH to create enhanced levels of engagement with hockey fans around the world.”
FIH’s CEO Thierry Weil stated: “One of our key initiatives is to develop exciting and entertaining events that are meaningful for athletes as well as fan-focused to attract new fans and boost participation.
With Sportradar’s proven track record supporting some of the world’s biggest sports federations, we are confident that this partnership will largely contribute to growing hockey globally through bespoke data. Furthermore, we’re looking forward to benefiting from Sportradar’s expertise in providing intelligence solutions to maintain sport’s integrity.”