Sportradar inks partnership deal with Asian Football Confederation (AFC)

Global leader in delivering sports data and content to media companies, sports federations and the betting industry Sportradar announced a major deal with the Asian Football Confederation (AFC) for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the signed deal Sportradar will become the Official Video and Data Distribution Partner for all major AFC competitions (national team and club ones). The eight-year contract will allow Sportradar to use and distribute audio-visual content and AFC match-related data.

Malaisian football administrator and AFC’s General-Secretary Dato’ Windsor John stated on the deal: “We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers”.

Sportradar’s CEO Carsten Koerl commented on the agreement: “We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership. This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region”.