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A new policy implemented by Svenska Spel, state-owned Swedish operator, excludes all forms of online casino advertising. The decision was announced on the company’s website.
In the statement Patrick Hofbauer, CEO of Svenska Spel, explained that the decision to stop advertising is to support the Swedish Health Authority in their campaigns to prevent problem gambling. Online casino sector is considered to play a significant role in this with “30% of online casino players noting problems managing their online gaming habits.”
As such, Svenska Spel decided to not advertise online casino games for the rest of 2019. State-owned Swedish operator also encourages fellow operators to follow suit.
“If you are serious about taking responsibility, then you should address the problems where the problems exist, even if it strikes the revenue in the short term.” said Hofbauer. “In the long term, this is the only sustainable one. It is also only when we can improve the industry’s reputation”.
