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The Swedish Gambling Authority approved a proposed legislation for the re-regulation of the country’s gambling market. The law is set to take effect on January 1, 2019.
Sweden will introduce a regulated market, with licensed operators taking on the likes of Svenska Spel for the first time. Operators have been able to apply for licences since the beginning of August, with dozens having already submitted their papers.
Under the new Swedish gambling law, international betting and gaming operators will be able to obtain licenses as long as they prove eligible for this and ensure that their operations are compliant with the newly adopted regulations.
Sweden has long been targeted by foreign gambling companies as betting and gaming services have been particularly popular among Swedish customers. Operators have also long been criticized by regulators and legislators for their aggressive advertising campaigns across different local media outlets and for operating in the country without contributing tax revenue.
