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A huge deal has been announced for the 2020 Swedish eHockey Championship which starts later this month! More specific, it has been known, that the championship will be sponsored by the biggest gaming company of Sweden, Svenska Spel, as well as by both the Swedish Ice Hockey Federation and Swedish eSports Association!
The competition will see 1v1 solo and 6v6 team games held over five weeks between August and October, with the finals on October 2 and 3 to be broadcast by Amazon-owned live streaming platform Twitch.
Svenska Spel Sponsorship Project Manager, Jimmy Sandberg, commented on the partnership: “As the main sponsor of both the Swedish Ice Hockey Association and the Swedish Esports Association SESF, we are proud to also take on the role as the main sponsor of the Swedish Championships in eHockey. Working together to marry traditional sports with e-sports is something we believe in.”
Christer Plars, Commercial Manager at the Swedish Ice Hockey Association, added: “We want to reach new potential target groups with an interest in hockey, and together with Svenska Spel, increase interest in esports. Getting more people to get involved and interested in ice hockey is an important part of the Swedish Ice Hockey Association’s strategy.
Under the current situation, it also feels good to be able to offer more people the opportunity to play ice hockey virtually, it is a good complement while waiting for the big ice hockey tournaments to start again”.
