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A major bookmaker in Eastern Europe Tempobet has renewed its deal to advertise at both Real Madrid and Barcelona’s away league fixtures throughout the 2018/19 season.
The partnership will see the operator feature on the pitch-side LED boards on television broadcasts outside Spain, throughout Europe and Latin America. The six-figure deal is possible thanks to technology which allows perimeter billboard advertising to be digitally modified by territory in order to connect global sport, brands, and local audiences.
“La Liga is one of the most popular leagues in world football, with particular resonance in Europe and Spanish-speaking LatAm, and we’re thrilled to have renewed our agreement. Being able to offer different regions of the world a bespoke advertising experience that underpins our aggressive consumer price positioning, is hugely exciting for us and is just one more step in the rapid global growth of the Tempobet brand”, – commented Michael Corrado, Managing Director of Tempobet.
