The Voice UK names Buzz Bingo official gaming partner

Buzz Bingo announced that became official gaming partner of The Voice UK for the next three years. The deal will cover advertising rights and usage for the popular show’s theme song.

The partnership launches with a 30″ TV advert, promoting the exclusive Buzz Bingo gaming products. Buzz Bingo will also promote The Voice partnership and products to its online and in club customers, and social media fans.

To celebrate the new partnership, and the start of the 2020 season of The Voice UK, Buzz Bingo has also launched two exclusives – a new online slot game, The Voice™ UK: I Want You and The Voice UK Bingo game.

Additionally, Buzz Bingo will be hosting The Voice UK Party Night on Saturday 25th January 2020. Players can enter a free prize draw to win a holiday for two to Hollywood to The Voice USA final. There will also be free gifts for all players and opportunities for customer participation, such as rounds of The Voice themed Team Bingo.

Buzz Bingo, backed by Caledonia Investments plc., is the UK’s largest retail bingo operator and launched its online platform, buzzbingo.com in September 2018.

Buzz Bingo’s cross-generational community numbers over 1.1 million active club members and each week 119 clubs welcome 200,000 players through their doors to enjoy bingo, play slots games and experience a great night out.

Members win an average of £3.9 million per week in Club with £400,000 a week won online. With the game enjoying renewed popularity amongst new, younger players, the brand is well-positioned to get the British public to fall in love with bingo.

Buzz Bingo Chief Digital Officer Stevie Shaves said on the deal: “Since the rebrand last year, Buzz Bingo has been going from strength to strength and now is the perfect opportunity to partner with a brand that is so well recognized, like The Voice UK. Just like Buzz Bingo, The Voice UK is a hugely popular entertainment brand and has a viewer demographic that is closely aligned to our players. We believe that together we can offer a fun and exciting gaming experience for Bingo and The Voice UK fans alike. Our exclusive Bingo Room & Slot game are closely aligned to the show and we believe we have created a unique & fun experience. We can’t wait to see what customers think of our new Voice UK games.”

Steve Watling, Controller of Gaming Operations, ITV added: “We are excited that Buzz Bingo is The Voice UK’s official gaming partner for the next three years. The Voice UK is all about finding amazing entertainment and bringing the nation together, which fits perfectly with Buzz Bingo’s brand and priorities.”