Year of establishment
Top Betting Sites (TBS) is a website that is dedicated to comparing licenced online and mobile sportsbooks. More specifically it focuses on UK-based brands that hold a license from the UK Gambling Commission. They offer in-depth reviews on both well-established brands and new bookies. They also have dedicated sections for football betting, horse racing betting and mobile betting. The reviews provided on TBS come from real people familiar with the industry. Based on what the reviews cover and how they are written, it appears as though the writers have had ample experience in the betting industry, both as editors and as employees of brands.
If the site is updated
The site looks to be continually updated throughout the year. Reviews for new betting sites seem to be added on a regular basis, too. We saw brands that went live only a month or so ago reviewed on TBS. As for the older reviews, we noticed that their promotion sections are kept up to date and feature the most recent welcome offers and ongoing promotions that are currently live on bookie sites.
Also, in the “New Bookies” section there are tips, suggestions and an “online betting trends in 2019” section, which, for the most part, provides new punters with some helpful pointers on what to consider when it comes to picking newly launched online bookmakers in the UK in 2019.
Top Betting Sites is affiliated with a variety of UK bookies. As such, we found several betting offers that visitors can claim. The welcome offers are listed directly on the homepage and other pages. Each bookie review also has the offer associated with that brand. Clicking on the offer will take the visitor directly to the corresponding sportsbook’s site. Offers vary but include free bets, double the odds, deposit bonuses and so on. Beyond these bonuses, there are no other unique offers.
If the user experience is good
TBS is very user-friendly on both desktop and mobile platforms. It has a clean interface and it’s simple and well-organized layout makes it easy to find what you’re looking for, be it reviews, tips, or lists of bookies and their offers. We had no trouble finding or accessing reviews. There is also a convenient search function to make things even easier.
As for the reviews themselves, they are long, but are organized into various sections, which breaks up the content and lets you either read the review in full or scroll to the section that interests you.
For instance, we tested the bet365 review, which was nearly 4,000 words long. Even though bet365 is one of the more well-known brands in the industry, TBS covered it well, providing detailed information on the sign up offer, ongoing promotions, the top markets and betting markets, mobile betting, how to open an account, banking, customer support and details about the company itself.
If it is modern
This is by no means a flashy site. In fact, even its colour scheme is quite tame. However, it’s simple and clean layout has resulted in a very smooth UX. We feel it is a contemporary site that has taken a “less is more” approach. Beyond having a dedicated mobile betting section, the TBS site is also mobile friendly and displays nicely via a mobile browser. There is a nice mix of images and informative content.
If it’s social media friendly
There are no social media buttons on the site. We also couldn’t find a social media presence online for Top Betting Sites, which was surprising as it’s common practice for affiliate sites to have at least a Facebook or Twitter account. That being said, visitors looking for updates or new review releases will need to check the site to find out what’s new or updated.
Final Score (4,7) ♠♠♠♠
Aside from a need to create and develop a social media presence, which would likely improve their audience reach, Top Betting Sites seems to live up to its mission, delivering in-depth reviews from people who actually know a thing or two about the sportsbook industry. The reviews are long, cover a wide variety of topics, are updated on a regular basis and visitors to the site can easily claim a variety of bookies’ welcome offers. On the whole, TBS delivers a positive and informative experience.
Main traffic market
Preferred Business Model
Affiliate’s Name: Top Betting Sites
Company Website: https://www.top-betting-sites.co.uk/
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