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Tugi Tark has partnered with sportsbook operator PEC BET to deliver AI-powered customer support solutions. The deal sees Tugi Tark platform integrated into PEC.BET operations as the operator enters the market. PEC.BET runs a multi-bookmaker sportsbook model. The Tugi Tark system uses AI agents for first-line support with escalation to human staff for complex issues. This allows PEC.BET to scale efficiently while maintaining service quality.
The partnership brings Tugi Tark’s AI-powered customer service platform and iGaming-native AI agents to PEC.BET’s player support operations as the operator enters the market.
PEC.BET operates on an innovative multi-bookmaker sportsbook model that welcomes winners. Built on principles of transparency and accessibility, PEC.BET identified customer service infrastructure as a key operational priority from launch and selected Tugi Tark to establish its support framework.
“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson for PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”
Tugi Tark’s customer service AI platform provides PEC.BET with a centralized environment to manage player support across channels. AI agents assist with first-line resolution, with more complex cases escalated to support staff. The approach enables PEC.BET to maintain service consistency while adapting to increased demand as the operator grows.
“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”
The partnership establishes an AI-driven support framework capable of handling high volumes of player interactions while maintaining a premium service quality as PEC.BET expands its operations and product offerings.
