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Betting company Parimatch and Mixed martial arts organisation the Ultimate Fighting Championship (UFC) in Las Vegas announced the conclusion of a new long-term partnership.
As part of the new contract, Parimatch will become the official betting partner of the UFC throughout the EBAA region, with the exception of Great Britain and Ireland. This cooperation is innovative for both sides and an unprecedented event in the expansion of the geography of mixed martial arts around the world.
Parimatch will also serve as the UFC’s first-ever marketing partner from the Commonwealth of Independent States (CIS) region, and as the presenting partner of the UFC’s first event in Russia, UFC Fight Night Moscow, due to take place on 15th September in the Russian capital.
UFC Vice President, International Marketing Partnerships Rene Valencia said: “We are thrilled to be in business with Parimatch, a global brand that has grown from a small firm to one of the world’s largest international gaming networks in just a few short decades. We look forward to working with Parimatch as we continue to grow our brand and the sport of MMA around the world”.
