Unibet adds Kiron’s horse and dog racing portfolio

Kindred’s flagship brand Unibet strengthens its sportsbook portfolio with specialist virtual games provider Kiron deal. Kiron’s horses and dogs content is live under Unibet’s sportsbook’s main racing page and will provide to the customers of the operator with rapid-play betting experiences on a variety of quality virtual events.

The partnership with Unibet, a flagship brand in Kindred’s portfolio, extends Kiron’s reach in core European markets and strengthens its presence among top tier operators.

Kiron’s co-CEO Steven Spartinos commented: “Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.

We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.”

Head of Global Racing at Kindred Group, Ben Colley added: “Kiron’s horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform. The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer.”