Unibet forms partnership with New Jersey Devils

Sports betting platform Unibet has signed a multi-year sponsorship deal with the NHL’s New Jersey Devils and appointed Martin Brodeur, the former Devils’ legendary goaltender, as its Brand Ambassador.

The sponsorship, first of this kind for the Kindred Group subsidiary in the US, will include a fan and hospitality experiences for Unibet customers, as well as an in-arena presence at the Devils’ stadium.

“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goal-tending legend Martin Brodeur to our team. Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils,” said Head of US Marketing at Unibet Arnas Janickas

Unibet debuted its sports betting platform and app to New Jersey players in June 2019, marking the brand’s first step in the U.S. (https://nj.unibet.com/), with a launch in Pennsylvania planned for later this year. The company has strong ambitions on further state-by-state expansion.

“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world. The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love,” added Martin Brodeur, three-times Stanley Cup winner and two-times Olympic Games gold medalist with Team Canada.Online Casino Games – Real Money Online Casino – Unibet NJ https://nj.unibet.com