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Kindred Group-owned Unibet has launched its first online sportsbook in the US, going live in New Jersey through its partnership with the Hard Rock Hotel & Casino Atlantic City.
The launch has came three months after the partnership was formed and the operator’s online casino debut in the state.
“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling,” said Kindred US Senior Vice President Manuel Stan.
The company will serve as sportsbook supplier for the new platform, which will operate via the NJ.unibet.com domain, and through a mobile application.
“We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world,” added Manuel Stan.
Kindred continues to invest in growing its US operations and expects to launch in Pennsylvania in the coming months via its partnership with Mohegan Sun Pocono.
