Unibet to sponsor EHF Euro 2020

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year.

Unibet will sponsor the men’s EHF EURO 2020 tournament, which takes place in Sweden, Austria and Norway from 9 – 26 January, as well as the women’s tournament in Denmark and Norway later in the year.

The agreement extends Unibet’s commitment to handball. The company also sponsored the women’s 2018 EHF Euros in France.

“Handball is continuing to grow in popularity and as a result the opportunity to bet on the sport is gaining traction. We are driven by a passion for sportsmanship and fair play, values we share with the EHF so continuing this partnership was logical for us,” said Kindred Group global head of sponsorships Timothy Mastelinck.

“We want to offer our customers an honest, transparent and safe gaming experience and ensure they are aware of their gaming behaviour so they can play responsibly,” he added.

The sponsorship with Unibet was one of eight sponsorship packages secured for the men’s event by Wanda Sports Group’s media agency Infront. Gambling operator joins Grundfos, Engelbert Strauss, Gorenje, Intersport, Liqui Moly, Lidl and Bauhaus as an official sponsor.

“The fact that all eight sponsorship packages have been sold is great news and underlines the attractiveness of handball for companies as we are looking forward to staging the biggest EHF EURO to date next month,” said Martin Hausleitner, secretary general of the European Handball Federation.
The men’s Euro 2020 will have a record 24 teams competing.

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