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VizExplorer has signed a partnership with social casino platform provider OpenWager. The companies will collaborate to launch VizExplorer SocialLink for integration with VizExplorer applications.
Social gaming provider OpenWager platform will be integrated with VizExplorer’s marketing tool, campaignViz, which can track players’ cross-channel behavior and allow for tailored promotional offers. Later, the platform will be integrated with VizExplorer’s slot optimization tool floorViz and its sales enablement solution, hostVizOps.
The integrations will give casinos additional tools for player analysis, allowing them to adequately trace on-property activity and adjust their marketing offers and player development strategies accordingly.
