William Hill agreed a new partnership with NHL

The National Hockey League has secured a deal with leading betting operatot William Hill that makes the sportsbook operator the league’s official sports betting partner.

Betting on NHL games has increased 38% during the 2018-19 season at William Hill’s Nevada Sports Books. Additionally, NHL fans, when compared to fans of other sports leagues, are more likely to not only wager on their own sport, but also on all other major Big 4′ sports leagues.

William Hill will receive promotional media in relevant NHL markets and will leverage branding opportunities in connection with the League’s calendar of marquee events. The sportsbook operator will also be able to leverage branding opportunities in connection with the league’s calendar of marquee events.

William Hill US CEO Joe Asher commented: “Commissioner Bettman and his team at the NHL have been at the forefront of understanding the opportunities to engage fans through sports betting. Combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL”.

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