William Hill and Scientific Games extend deal to 2024

Scientific Games will continue to provide its industry-leading solutions to William Hill in the UK and Europe till at least 2024, building on a long-standing relationship since 2007.

The two industry leaders will continue to offer sophisticated sportsbook and iGaming solutions. According to the extended agreement, William Hill will utilize Scientific Games’ OpenSports solution on a modular basis.

Group Chief Executive, Digital for Scientific Games Jordan Levin commented: “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”

Ulrik Bengtsson, Group Chief Executive Officer for William Hill, added: “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”

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