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Sports betting operator 10bet has announced a two-year partnership with former Chelsea and Ivory Coast National Team striker Didier Drogba to become the operator’s new global brand ambassador.
Drogba will star in 10bet’s global marketing campaigns and will promote the brand in the UK and Asia. The ad initiative includes a video that presents Drogba in a role that he has never been seen before – as the ultimate fan of football.
“I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon,” commented Drogba, who as part of his role as the global brand ambassador will also make special appearances at major live events.
“Didier is one of the most successful and popular sports stars in the world. His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the name ‘the ultimate big-game player,’ making him a natural fit for our partnership. His passion for the game will be invaluable as he joins us at 10bet in a new challenge off the pitch,” added 10bet spokerperson.
Before retirement in 2018, Didier Drogba enjoyed an illustrious career, which saw the powerful striker capture multiple major honours, including four Premier League and FA Cup titles and the coveted Champions League trophy with Chelsea, he was also twice being named African Player of the Year.
