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US sportsbook operator FanDuel has partnered with Free-to-play (FTP) sports game provider SportCaller. The agreement sees the former roll out a series of marquee games on its ‘light-to-deploy’ platform across the major American sports, starting with next month’s NCAA March Madness basketball tournament.
The first of these free-to-play (FTP) games focuses on the National Collegiate Athletic Association’s March Madness basketball event, which this year takes place from March 19 to April 8. SportCaller has been working with Paddy Power Betfair, the parent company of FanDuel, for a number of years, and the new deal will serve as an extension of this relationship.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group. We’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come”.
