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Malta-based lottery betting operator Multilotto has announced the creation of a new Swedish alliance, as the firm rolled out a new in-store gaming platform alongside Direkten.
Together with some of Sweden’s biggest online Casino brands Multilotto is the first to embark on this project which will offer players easy access to the biggest global lottery jackpots and casino games.
Stressing that the online gaming market is continuously evolving and demanding innovation from operators, this new partnership, also in collaboration with Spelombudet Norden, has rolled out the new platform across 30 stores, hoping to offer customers an enhanced gaming experience.
“We are very excited about this campaign as it gives us a chance to reach players who would normally interact with betting in-store rather than online. Considering Direkten retail coverage across Sweden, this will offer Multilotto a great market and our players an unprecedented choice when it comes to betting on the biggest global lottery jackpots”, – commented Niklas Fagerström, Swedish Country Manager at Multilotto.
