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Swedish regulator Spelinspektionen has suggested new rules to restrict excessive gambling advertising, while also focusing on the formalisation of a cooperation deal with the country’s Konsumentverket consumer agency.
The possibility that Sweden may follow these plans is real. It will divide responsibilities between the two bodies, as well as formalise the forms of information exchange and consultation. The regulator has not specified just how much advertising is considered to be excessive, but has since called upon operators to contact Konsumentverket to ensure that they are advertising at a moderate rate.
Providers that are found to have breached regulations could be faced with an official warning, financial penalty or, in more extreme cases, revocation of their licence.
“The clarity we achieve with the agreement benefits the supervision as we ensure that important issues do not end up between the two entities“, – explained Patrik Gustavsson, Chief of Operations at Spelinspektionen.
