Betfred ready to launch a major attack on US market

Brittish bookmaker Betfred has debuted a suite of managed sports betting and trading products, specifically developed for the US market. The presentation took place during Betting on Sports America 2019 Convention.

With over 1600 betting shops in the UK and over 50-years experience, Betfred now plans to pursue opportunities in the expanding US market.

“Betfred brings a wealth of expertise to the US market, in superior retail customer service, market automation, in-play sports betting offerings, innovative ideas such as “bet builder”, where customers may create their own bets, and powered by the best in class OptimaMGS sports wagering management platform”, said Betfred Managing Director, Mark Stebbings.

Betfred has partnered with SCCG Management in Las Vegas, to represent the company in the US Native American and Non-Tribal gaming markets.

“The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present,” added Stebbings.

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