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Online gaming operator 1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024.
As part of the deal, 1xBet will have access to Barcelona’s players to create promotional and marketing campaigns in order to boost brand reach. competition.
“We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans. We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘More than a club’, and we hope that over the next 5 years, the fans will come to realize that 1xBet is more than a bookmaker,” said 1xBet spokesman Alex Sommers.
The operator has similar commercial deals in place with Tottenham Hotspur of the English Premier League, as well as Italy’s Serie A top-tier club
“We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy, and we are sure that it will help us to connect with new sports fans all around the world,” added Josep Pont, head of commercial on Barcelona’s board.
The new agreement comes as a welcome boost for Barcelona, who had deals worth a combined €15 million (US$17 million) a year with Gillette, Audi and Lassa finished at the conclusion of the 2018/19 season.
