William Hill and Eldorado Resorts form partnership in Iowa

William Hill US has partnered up with Eldorado Resorts to launch a pair of retail sportsbooks in Iowa. The Hawkeye State is expected to finalize sports betting regulations by the end of August, at which point Hills will set up shop at Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo.

William Hill is to serve as the official sportsbook operator at both properties when the green-light is issued within Iowa, with consumers able to take advantage of the firm’s mobile app, betting kiosks, and in-play wagering menu at the newly constructed sports betting entities.

Isle Casino Hotel Bettendorf, located three hours from Chicago on the Iowa-Illinois border in the ‘Quad Cities’ region, is to feature twelve 55-inch odds boards as well as eight 65-inch viewing monitors.

Isle Casino Hotel Waterloo, situated an hour and a half from Iowa City and two hours from Des Moines, on the other hand is to encapsulate eight 65-inch odds boards and fifteen 55-inch viewing screens, totalling more than 46 feet of viewing monitors.

“These two Iowa destinations will offer sports fans amazing new opportunities to enjoy the games and teams they love in new and exciting settings,” said David Grolman, head of retail operations at William Hill US.

Iowa is one of several midwestern states to join the sports betting movement this year, with Illinois and Indiana also taking big strides towards legalization.