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Sports data and content provider Sportradar has agreed a strategic partnership with Detroit-based marketing specialist PrizeLogic to create a new sports engagement solution.
The alliance marries Sportradar’s worldwide real-time sports data with PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences.
Under the agreement, Sportradar will use its real-time sports data alongside PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences for brands around the world.
“Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetize. Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement,” said Brian Josephs, Sportradar’s vice president of Digital Sport.
“At PrizeLogic, data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences. Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience,” added ” said PrizeLogic CEO Ryan LaMirand.
