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The past couple of years the biggest target group among iGaming businesses are the so-called millennials. BtoBet will offer to players, through its new Neuron 3 platform, the possibility to place bets from Facebook, Twitter, Viber and Telegram. The target are digital native customers and the result will be increased engagement through this Social Media Betting innovative feature!
BtoBet press release mentioned: “Amongst the platform’s integrated solutions that is expected to attract considerable interest is the Social Media Betting feature, specifically developed with today’s gamblers profiles and characteristics in mind and their strong tendencies to make use of social communicative platforms.
Not only does the feature provide a very fast way for players to place bets without the need to browse through an endless list of events – either through the web or the operator’s third-party app – it also vastly simplifies the way in which ‘multiples’ type of bets could be placed via a single messaged instruction.
Apart from providing the individual players with a simplified betting experience, the social media betting feature is also set to present a number of benefits for the operators themselves, with the feature being the ideal approach in targeting digital native customers, and especially millennials, thus resulting in increased engagement”.
Neuron 3, BtoBet’s 3rd generation iGaming single-solution platform, has been designed to provide operators with all the necessary business management tools, APIs, widgets and content.
